2023 Email Marketing Tips
2023 will be a big year for data privacy and more importantly to marketers as people will look to them to protect their personal information.
In addition, the downfall of third-party cookies is making it harder to target customers through paid ads so marketers are looking for a channel that enables first-party data collection. And that is where the wonderful world of email marketing comes into play!
While many of you are probably already utilizing emails in your current marketing strategy, are you using them effectively to deliver personalized content to your target audience?
So, we’re going to dive into some of the best tips for email marketing success for data capture and engagement. Let’s go over them.
Personalization, Personalization, Personalization!
Email marketing tips number one! Here’s the simple fact regarding this, personalization works. Despite the success of this tip, customers feel that companies aren’t living up to their expectations when it comes to understanding their needs and personalization expectations.
Don’t be one of those companies! Incorporate personalization in your email campaigns to help drive both the open rate and engagement. This can be demonstrated through something as simple as including the recipient’s first name in the subject line or even contacting people on special occasions like their birthdays.
Another way to add personalization to your email marketing is to make your email from a person, not a business. You do this by including a person’s name in the “from” section. This will provide a name to your email when arriving in the recipient’s inbox. You can also include a photo for your profile picture rather than a logo.
Write a Catchy Subject Line
We’re sure you’ve heard this one before! The subject line is the first thing a person sees in their inbox so take the time to craft one that is relevant and attention-grabbing. This might be easier said than done so let’s go over some tips for writing a solid subject line.
- Ger personal- as mentioned above, use the name of the recipient in the subject line or refer to something that will resonate with them.
- Use humor- People are more willing to open an email that makes them smile or intrigues their curiosity. Don’t be scared to use humor here but make sure it’s something your audience can easily pick up on.
- Include emojis- People are used to using emojis so include one that is relevant.
- Use powerful language- stay away from boring or cliched language. Try to use works that excite or invite some type of action.
- Hint at the content inside- your subject line should provide the recipient with what is inside so don’t just use a headline because it had a good open rate last time. Make it relevant.
- Make people curious- people have major FOMO (fear of missing out) so use that to your advantage when crafting a subject line.
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Audit and Clean Your Email Lists
With the downfall of third-party cookies and Apple’s Mail Privacy Protection, it’s more important than ever to be mindful of capturing and using data to ensure the protection of customer information.
Email is a perfect example of a first-party data source- consensual information, and you should do your best to protect it. It’s important to look through your database and clean it up. Make sure you have permission to use every email address you have in your lists. If someone has unsubscribed, make sure to take them off your active lists.
If you keep a list of those unsubscribers or inactive, try reaching out to them to re-engage and offer to remove them if it’s no longer relevant. After all, quality over quantity here!
Use Omnichannel Marketing
Heading into 2023, utilizing omnichannel marketing is a growing strategy for companies of all sizes.
Omnichannel Marketing is when you use every marketing channel to its full potential and create a seamless customer experience from one channel to another.
Email marketing has an important role in omnichannel marketing. Email marketing has an advantage given it’s flexible, easy to customize, easy to test, and provides insight into customer preferences and behaviors.
When using a combination of email marketing with social media, paid social, or SEM, email can drive engagement and build customer loyalty.
Include Relevant Links
Once someone has clicked to open your email, you want it as easy as possible and very noticeable where you want them to go. You shouldn’t just send a prospect or customer just to your homepage. Make sure you create relevant and customized landing pages that are a continued read from the email content.
Check Out How to Create a Landing Page for Your Business for More Information on this Topic.
It’s a good idea to also include your social media handles so people can easily find your brand online. Only include the platforms that you’re active on and make sure the content is up-to-date, cohesive with the rest of your brand, and responsive.
Consider Interactivity
You can also try adding interactivity to your email by inviting people to swipe, click, tap, or watch. This could be a countdown clock, a video, or even a GIF. This just helps keep people in your email and dwell on it.
Have a Good UI and UX
Here are your last email marketing tips for the day! In this day and age, it’s extremely important to create a seamless experience for a prospect or customer across all of your channels. This means you need to think about the user experience (UX) and your user interface (UI) when including links in your emails.
For example, if you are offering a 20% off coupon, the next page they should be directed to is a page that provides an overview or description of the coupon with a simple CTA to enable them to purchase.
The design and colors should be cohesive with no confusion when a person clicks through if they’re interacting with the same company. Consistency is key. You should also optimize for mobile to ensure that your site is mobile-friendly and easy to navigate through.
Use These Email Marketing Tips to Take Your Strategy to the Next Level!
Now that you have a better understanding of all the elements that make up an effective email marketing campaign. Try to send your first email to either prospects or customers! Don’t forget to check the data after sending out your campaign as a baseline for future campaigns. Keep an eye on the stats to see which subject line had a better open rate? What about the time of day. What time of day had the most clicks? All these stats are useful for upcoming campaigns! If you’re looking for some help with any of your marketing strategies check out what our marketing services to see if there’s anything we can help you with!