Guide to Facebook Ads Manager
So you’re on Facebook and have a business Page that represents your company, but you’re not seeing the results you thought you would with organic social posts? That’s where paid ads come in! Advertising with Paid Ads on Facebook is a great way to expand your reach and potentially discover new audiences! While Facebook Ads are simple to create and implement, it can be a bit tricky at first to navigate the intimidating world that is Facebook Ads. Read on to discover our helpful guide to Facebook Ads Manager.
What is Facebook Ads Manager?
First things first. In order to create paid ads, you’ll have to access your Facebook Ads Manager account. You don’t have to worry about signing up for an account, as every Business Page comes with one! Learn how to access and set up your Ads Manager account for the first time.
Facebook Ads Manager is a great tool to utilize if you want to
- Quickly duplicate your ad, ad sets, and ad campaigns
- Edit all your ad settings, such as targeting and budget, from one place
- See all the metrics that matter to you, right from one consolidated view
- Analyze results and make informed changes to your ads and campaigns
- Customize your graphs and tables to see the metrics most important to you.
Once in your Ads Manager account, you’ll be able to get started and create campaigns, ad sets, and ads!
Create an Ad
While creating an ad campaign isn’t hard once you get the hang of it, it can be a bit tricky the first time! The ad creation process is made up of three components: campaigns, ad sets, and ads.
- Campaigns
The campaign level is the first step in creating and publishing an ad. It is where you select the ad objective or overall goal of your campaign.
Learn More About Creating Campaigns
- Ad sets
Creating an ad set is the second step in the ad process. This is where you define the audience you would like to reach, choose your ad placements, determine a budget and set a schedule.
Learn More About Creating Ad Sets
- Ad level
The last step in the ad creation process is where you will design the ads themselves. You can choose your ad format, upload images and video, and add text, links, and more.
Custom & Lookalike Audiences
When creating an ad, you can choose what type of audience you want to use or create your own! Custom and lookalike audiences are great for reaching people who have already interacted with your business and for reaching new people whose interests are similar to your current customers. You can also create your audience from a wide variety of criteria such as selecting location, behaviors you wish to target, demographics, and they even can be based on Facebook connections. You can also import audiences from contact lists, app users, and website visitors. How cool!
Ad Analytics
Last but not least, you will be able to view ad analytics in Ads Manager while your ads are running and after they have been completed. For every ad run, you can view insights on how the ad performs, which include the number of people who see your ad, the number of people who click on your ad, and the amount you have spent on your ad. You can also view information on performance, demographics, placement, and delivery.
You can learn more about viewing ad results Learn More about Viewing Ad Results
While it can seem confusing at first, Facebook Ads Manager is very user friendly and easy to navigate once you get the hang of it. It can be a useful tool in increasing engagement and traffic to your website if organic efforts alone aren’t working. Contact us if you need help getting started or want to learn more about how your business could benefit from Facebook Ads!
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