Category: Social Media

Boosted Post or Meta Ad: Which is Better for You? When it comes to advertising, there are many options to choose from. Don’t let it confuse you! In this blog, we break down the difference between a formal Meta Ad, and what you would see as a boosted post on Facebook.  Read on to learn […]

Need Help With Facebook Ads Get Expert Guidance Are you looking to expand the reach of your company? Do you want to start showing your ads to potential customers, but have no idea where to start? Facebook, now Meta, is a great place to begin your advertising journey.  Read more about Facebook’s Name Change To […]

Why Did Facebook Change Their Name to Meta? In October 2021, Facebook made the decision to change their name to Meta.  This decision came into effect on June 9, 2022.  This was brought about due to several reasons, but the biggest reason is that Facebook and Mark Zuckerberg had decided that the company was in […]

Why is No One Reading my Blog? 10 Tips to Get Your Blog Views As we have heard many times over the past few years, “Content is King”, meaning that content is key in growing your audience, and helps you play the long game in marketing.  A good way to create content for your website […]

Paid Social vs SEM- What’s the Difference & When Do You Use Both? Paid social is considered to be a proactive media, meaning that you are presenting your ad to someone who isn’t necessarily looking for that information. SEM, search engine marketing, on the other hand, is a reactive media. This is a type of […]

How IOS14 Impacts Your Facebook Ad Campaigns In a recent survey, 4 out of 5 people want a privacy law to protect their personal data. That means that 73% of people would like to pay more to online service companies to ensure they do not sell their personal data for marketing purposes. As a result […]

Understand the Difference Between Organic Posting and Paid Advertising What is Organic Social Media Organic social media is the free content (posts, photos, videos, memes, stories, etc.) that users, including company’s and brands, share with their following base on their feeds. As a brand, when you post organically to your account, you can expect the […]

How to Get More Engagement on Your Social Media Posts Have you ever thought about how you can post so often with seemingly good content, but people just aren’t engaging with it? Many companies would love more engagement around their social media posts but don’t understand how it works or are stuck in an old […]

Tips for a Clean, Professional Instagram Aesthetic Your Instagram aesthetic is one if the first things your potential customer will recognize when considering making a purchase from you. The colors, layout, tone, and overall feeling of your page will contribute to their first impression and can either gain or you a new follower or send […]

Exploring Instagram: Paid Ads At the end of 2019, Instagram was the second most popular mobile social media app in the United States. 63% of Americans use it daily for an average of 28 minutes a day. That is a lot of eyes spending a lot of time scrolling that your company could be taking advantage […]

Utilizing Facebook Pixels for Increased Sales As a social media user, you have likely experienced the odd phenomenon of visiting a website or looking at a certain product on amazon or somewhere else then to all of the sudden be bombarded with ads for that same item or things extremely similar items all over your […]

Getting Started with Social Media Your company probably has social media accounts on a few different platforms. But are you using them properly to grow your company? We often come across business accounts that have so much potential but are struggling to take advantage of the amazing benefits that social media marketing provides. It’s important […]

Building Your Following One Video At A Time With social media taking marketing efforts to new levels, there are always new things to be learned and to be utilized when it comes to your marketing campaigns. Live videos are one newer feature that has gained popularity across the nation on social platforms. Facebook and Twitter […]

How You Can Properly Use Conversion Rates In Marketing In the world of marketing, many professionals throw around loads of technical terms that might not mean a whole lot to the rest of the world. Click through rate, impressions, organic distribution, conversion rates, and more…Maybe we will have time another day to write down some […]

The Best Ways To Benefit From Content Marketing In Your Industry Stand Apart From Your Competitors With Fresh Content Marketing For Your Business Most businesses understand the importance of content marketing – no matter what industry you fall into you, you will always be a part of the never-ending race to prove how your product […]

Do A Site Analysis & Find Your Big Data Google Stats, Analytics, and Search Console Oh My… We like big data and we cannot lie. Big data has become an invaluable resource to search engine marketers in the industry today. Big data by definition in the dictionary is, “extremely large data sets that may be […]

Do You Have A Social Media Marketing Strategy? 3 simple social media marketing tips for your Marketing Strategy in 2019 Do you have goals setup for your 2019 business year? What about social media marketing goals? Even if your answer to these two questions is ‘no’, it’s not too late to start! In the U.S. […]

Blogging Tips To Get Started… Blogging popularity really begin in the early 2000s when individuals from around the US began to put their own commentary online along with links and other content.Over the years, blogging has changed so much and has even become a way for many people to bring in a steady income with […]

Now you can choose your Facebook page template based on the genre of your business. What are the new page templates? Standard Good for all Page types, with buttons and tabs to help showcase what’s important to you. Business Designed to help you manage your business, including ways to post jobs and special offers. Venues […]

Why Does My Website Need A Blog You as a business owner have probably thought about doing a blog. The idea has crossed your mind, but then quickly left for the following reasons: First, a blog is work. Even if its just a couple paragraphs a month, it takes effort and concentration. Secondly, a blog […]